Mike Ball Dive Expeditions - The Marketing Concept

Executive Summary The purpose of this report is to adumbrate the specific shareing dimensions that mike clump diving Expeditions use to segment their commercialize placeplace. By formation the vacation adventure market as their main generic market we have determine how MBDE caters for the consumers needs with a professional lavishness holiday. Through analysis of the various(a) segmenting dimensions and psychographic details we have prove the consumer to be a professional person, of varying nationality, who senior proud school income lets them enjoy a luxury life fill with added extras. We have shown in the succeeding(prenominal) report how MBDE has provided those added extras to win oer a lucrative market. As MBDE holds a strong position in the international engross persistence we have found that reposition and expansion are non essential, though recommendations have been made. The most valuable recommendations for MBDE have been base virtually the expansion into a more modest market and the domain of a newborn alliance which would include new diddlyshit digests: for example the eminent income families wanting(p) to bring their children on an expedition. nonetheless recommendations have focused on maintaining customer loyalty and symbolize their elitist status. Table of Contents Executive Summary........................................................i 1. Introduction...........................................................1 2. Generic and product markets....................................2 3. Segmenting dimensions of the dunk market...................3 3. Psychographic and Geographic segmenting dimensions............................................4 4. Market Opportunities and Repositioning..................

....6 5. Recommendations and Conclusions............................7 6. References..............................................................8 1. Introduction microphone Ball nose dive Expeditions (MBDE) was founded over 30 geezerhood ago by Mike Ball who still plays a large part in the company. MBDE has since become a attractor in the diving constancy by tar pick outing the adventurous underwater diver who is experienced in diving, well-educated about the best dive spots and requires a high level of service and comfort. MBDE rent 3 live alongside vessels: Super Sport, SpoilSport and nirvana Sport. The Cairns based Super... If you want to get a full essay, line of battle it on our website: Orderessay

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