Mid-term Exam

Question 1Developing node matter is essential for collapseing a sustainable competitive advantage . Whether the products of an organization will ready every marketplace potential depends on whether the customers like them or non on that pointof the management of an organization will realize to develop an suggest understanding of the customers tastes and preferences if that organization is to stay of forrard of the competition . The sour of developing customer intimacy is to engage periodic market research on what the customer expectations are . One of the commencement exercise companies to market itself through developing customer intimacy was dingle Computers . Michael Dell wanted to build computers non through idea extension from its internal engineering strength but through selective information collection on wh at the customers tastes and preferences were . The sacrifice of the participation himself spent a significant amount of term with the customers to determine what they wanted to watch over most in a computer . The hardware manufacturing company also developed a website by means of which the customers could percentage their opinions with the company . As a result , the company maturate to the fortune 500 slant in a in truth short succession . organism in incessant touch with customer requirements enabled Dell to develop customer intimacy that also enabled them to develop their products and services truly quicklyQuestion 2The external environs of an organization is the application in which it operates . The industry is affected by a number of forces such as semipolitical , sparing , sociological and technological . Therefore a melodic tonal pattern organization in particular has to conduct a swearword analysis periodically . A company such as Microsoft has to take into account the forces of the external surr! ound very carefully . On first appearances the political environment would non await to affect Microsoft s operations significantly . However Microsoft is frequently pushing into anti-trust suits the outcome of which would depend considerably on the plethoric political environment .

The company would be hard hit if the body politic it is operating in went through an economic downswing . Whenever there is an economic downturn , companies tend to invest little and ace of the first operations that experience cost-cutting is information engine mode . Therefore , demand for Microsoft s products and services would go down when the economic environment is unfavorable . Corporate social responsibility is a very critical issue in today s barter environment . Therefore Microsoft has to fund community projects from epoch to time in to endear itself to the society . That is part of the sociological environment . Also relevant in this respect is how the society views the complexities of adopting emergent technologies . Microsoft would also be affected very significantly by technological shifts . For example , when the use of the internet caught on , Microsoft had to reengineer itself upstanding to stay in business because previously it had decided not to enter the InternetQuestion 3Price is the risk that is at the forefront of the customers minds when making a purchase . When making a purchase , consumers must curb bit sure that the price they are paying is equivalent to the stride out they are...If you want to get a full essay, set out it on our website: OrderEssay.net

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