Clorox Case Study - Council of Logistics

Introduction Clorox is a greathearted corporation that manufactures and marts consumer products. The US-based corporation had a revenue of $4.8 billion during the 2007 financial year and employs 8,300 people worldwide. Their products are manufactured in to a greater extent than 24 estimateries and marketed in more than 100 countries. Clorox has fermentn half a dozen year straight now, plainly the company keeps expanding their switch to burn down this growth. This way of growing caused the number of down the stairsperforming products to grow as well. The SKU count of the Clorox has increased by 50% surrounded by 1998 and 2001 while the clear gather margin decreased from 9.6% to 7.9% amongst 2000 and 2002. Research in any case revealed that 30% of the companys SKU were f alling short of sales volume and profit goals. The sales department kept asking for more products and specials to figure the profit goals. On the other side, the supply chain rung was more intereste d with out of stock, inventory coalesce and customer service, which was under stress by the growth in merchandise. The VP of Supply range of mountains at Clorox. John Sinclair, and his group had to uncovering a talented way to keep growing in the competitive market the company is in. John Sinclair and the executive team have to capture a process for managing the SKUs that would not allude growth but make growth more paying, all without causing cozy alignment issues between the different departments.

SKU Rationalization Because Clorox is in a downward spiral, it needs to develop solutions that will give the company a competitive edge and will make their products profitable again . star strategy Clorox should consider is S! KU rationalization. SKU rationalization is outlined as an analytical process used to determine the merits of adding, retaining, or deleting items from a retailers merchandise assortment. An effective SKU rationalization program lays... If you urgency to put up a full essay, order it on our website: OrderEssay.net

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