Positioning

I chose Burger top executive! The king of the burger. When I mobilise of Burger King I think of grease and high atomic number 11 foods. Im not the only one. They are distillery actually popular for their flame broiled burger. Burger Kings competitors cook assay harder to be salubrious. Burger Kings axiom is require it your counselling; hence the epidemic of obesity in our generation. Now, my path is the healthy way. This day in age to a gr work througher extent and to a greater extent pack are concern about their weight, looks and health. If Burger King would soften a suffering atomic number 11 menu they would find a niche that most of their competitors make pass yet to find. One of instantlys major killers is hypertension. I would buy a low sodium harvest each day over a product that is loaded with salt. So I asked myselfWho are their competitors? I came up with 5 guys, Mcdonalds, and Wendys. I find that although they have tried to be low carb or low fat, none have truly come up with low sodium. Secondly I asked myself Who is the targeted audience? Well, almost everyone. thither is a group of people they are missing. I chicane that there is a priming they are called fast food. And I know that they are not meant to be healthy. But, what if they truly tried it? Did you know that a lot per day of sodium in a healthy psyche is 3 grams (3,000 miligrams).

Did you know that the Biscuits (2) & sausage Gravy Platter at burger king has 2,350 MG of sodium? Or that the Texas Triple whacker® Sandwich alone has 1,840 MG of sodium. Thats not including cut fries. I would pay more for a healthy product so if they are distressed about cost, I think that would not be an issue. Lastly, I as! ked what are their strengths and weaknesses. Their strength is in their variety of foods along with specialised adult menu and children menu. The orotund strength is the have it your way motto. We live in a spoiled and demanding society so that fits. The weakness is the entire healthy community that will eat there once in a while but, may opt to go someplace else to be good. I dont take...If you want to get a intact essay, order it on our website: OrderEssay.net

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